— AS PURE AS MOTHER’S LOVE —

Honest Farming Meets Everyday Nutrition.

Naturally grown Black Wheat, Red Wheat, Multigrain flours & more—crafted by Bundelkhand’s women farmers for healthier families.

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why amratahaar?
Our PROMISE

Why Amratahaar?

We believe in food that nourishes both body and soul. Every product we offer comes with these promises.

Chemical Free

Our products are Naturally Grown without any harmful pesticides or chemical fertilizers, just as nature intended.

Traditional Techniques

We follow traditional farming methods that respect the soil, water, and natural growing cycles.

Women Farmers Led

Grown, sorted & packed by women farmers of Bundelkhand who nurture both land and family as mothers.

Lower GI Heritage Grains

For better everyday choice. Small batches. Honest food.

Stone-Ground

Using stone-ground milling for everyday flour with ancient farming wisdom passed down through generations.

OUR PRODUCTS

NATURALLY

GROWN

OUR FEATURED PRODUCTS

Ghar se Ghar tak

Naturally grown, chemical-free, and prepared with the same care a mother takes for her children.

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Why Switch Your Flour?

Switch Your Flour Now!

Basis Regular Flour Black Wheat Atta Red Wheat Atta Multigrain Atta
Glycemic Index (GI) Medium to High GI: roller-milling removes bran & germ, so sugar release is faster Low to Medium: naturally lower than regular wheat due to anthocyanin antioxidants Low to Medium: whole-grain fibre slows sugar release Low to Medium: pearl millet, sorghum & chickpea further slow glucose absorption
Protein (per 100g) Standard (6 – 10g) Good (8.7g) Good (8.15g) Highest (8.66g)
Dietary Fibre (per 100g) Low as roller milling removes part of the bran/germ High (8.95%) High (9.21%) Highest (9.52%)
Key Health Benefits Standard wheat nutrition, some fibre and protein retained, but less than stone-ground atta Rich in antioxidants (anthocyanins), supports blood sugar control, heart health & digestion Supports digestion, blood sugar balance & muscle strength Blend of 5 grains + legume for high fibre & protein, diabetic-friendly, supports heart & gut health
Best for Everyday use Diabetics & heart health Daily rotis & digestion Overall wellness
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Product Benefits Guide

Product Key Health Benefits
Black Wheat Atta
  • Rich in Antioxidants
  • Steadies Blood Sugar
  • Eases Digestion
  • Supports Heart Health
Red Wheat Atta
  • Naturally Low-GI
  • Protein & Iron-Rich
  • Builds Strength
  • Boosts Fibre
Multigrain Atta
  • 5-Grain Blend
  • Triple Protein Source
  • Diabetic-Friendly
  • Gut Supportive
Moong Dal
  • High Fiber
  • Plant-Based Protein
  • Diabetic Friendly
  • Supports Heart & Gut Health
Chana Dal
  • Supports Heart Health
  • Diabetes Management
  • Protein Rich
  • Boosts Fibre
Urad Dal
  • Boosts Digestion
  • High Dietary Fiber
  • Supports Heart Health
  • Plant-Based Protein
Masoor Dal
  • Weight Management
  • Regulates Blood Sugar
  • Gut Friendly
  • Plant-Based Protein
Besan
  • High Protein
  • High Fiber
  • Gluten Free
  • Low GI
Chana Sattu
  • Protein Rich
  • Supports Heart Health
  • Diabetes Management
  • High Fiber
Kathiya Gehu Daliya
  • High Fiber
  • Weight Management
  • Stabilizes Blood Sugar
  • Rich in Micronutrients
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REVIEWS

What Our Customers Say

★★★★★
No impurities, cooks evenly, and tastes great. You can feel the freshness and purity. A good choice for healthy daily meals.
ABHAY, UP
★★★★★
Never knew roti had so much taste.
NEEL, HIMACHAL
SHOP NOW
★★★★★
Any recipe that I have tried with Amratahaar products has come out better than any other available in the market today.
MADHU, DELHI
Our STORY

From the soils
of Bundelkhand

Amratahaar is a women-led brand rooted in a village of Bundelkhand, inspired by our generations of traditional and natural farming techniques of Bundelkhand.

During the pandemic, we realized how pure, chemical-free food—once a way of life—has now become a rare luxury.

KNOW US
Raised in a farmer’s family, I have always believed in food that nurtures the way it once did. Amratahaar is my way of extending the same pure nourishment to your family.
— KIRAN, FOUNDER AND MANAGING DIRECTOR
our PREMIUM harvest

Speciality Flours

Ancient grains rediscovered. Traditionally grown and stone-ground to preserve the life-giving nutrients of Bundelkhand.

Anti-Aging & Heart Health

Kala Gehu Atta

Rich in Anthocyanins and essential minerals, our Black Wheat is a nutritional powerhouse that supports heart health and boosts immunity.

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Sugar Control & Gut Health

Kathiya Gehu Atta

The ancient Red grain. Known for its low glycemic index and light gluten structure, making it perfect for diabetic-friendly diets.

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Our Harvest

What We Grow

Bundelkhand’s Special

Wheat

Traditional wheat varieties, like – Kala & Kathiya Gehu, naturally grown and stone-ground to make flours that are pure, nourishing, and full of real flavour.

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Plant-Based Power

Pulses

Amratahaar’s Pulses are a powerhouse of plant-based protein; clean, unpolished, grown slowly and responsibly—because everyday food should be trustworthy.

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Stone-Ground Purity

Grains

Seasonal grains like Jawar, makka, Bajra grown without chemicals, chosen for their nutrition, taste, and the way they’ve been eaten for generations.

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Our REAL HEROES

Women Behind Every Grain

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